AE | REBRAND
CONCEPT AND DESIGN FRAMES FOR AE TELEVISION NETWORKS
ROLE : ART DIRECTION | CONCEPT | DESIGN
Signal created a series of design frames for the AE rebranding. We utilized traditional techniques, including handmade typography with a blueprint aesthetic, combined with photography and textures to achieve a cinematic look and feel.
THE BRAND
The defined art direction will be applied across the channel's various formats and shows. This aligns closely with the tone of the AE content, establishing a cohesive and solid identity for premium television.
AE | END TAGS
The End Tags are inspired by the use of negative space in the AE logo. The logo will be animated using masks to reveal it from the background, integrated with film textures and graphic elements.
