RAY-BAN | WORLDWIDE CAMPAIGN 2018
KEY ART FOR THE ACTIVATION OF RAY-BAN PRESCRIPTION LENSES
ROLE : ART DIRECTION | KEY ART | PRINT | MOTION
Signal led the Art Direction for Ray-Ban’s Global 360 campaign. We designed all visuals highlighting the features of the new Ray-Ban prescription lenses. We produced all graphics for the print, video, and social media activations, launching in over a dozen countries globally.
DESIGN PROCESS
Signal defined the wholistic design system including typography, icons, and composition toolkit to endure consistency across all formats.
VIDEO CAMPAIGN | DESIGN & VFX
Our team also supported Ray-Ban’s TV spots with design and animation for all graphic elements. We even got the chance to bring the iconic Ray-Ban signature to life.
VFX | PROCESS
Our work combined 2D animations and custom modeled 3D lenses tracked into the footage for all spots in various formats.
SOCIAL MEDIA
An important part of any campaign these days in how it translates and offers more value through social channels. For Ray-Ban’s prescription lenses, we designed custom animations and lifestyle imagery in various formats and sizes to highlight key product features.
