AE | REBRAND
Concept and Design Frames for AE
ROLES : ART DIRECTION | CONCEPT | DESIGN
Signal created a series of design frames for the rebranding of AE. We used traditional techniques, such as handmade type designs with a blueprint look and feel combined with photography and texture in order to get a cinematic look and feel.
THE BRAND
The art direction defined will be applied on the different formats and shows of the channel, which ties very well with the tone of the AE content, creating a solid identity for premium television.
AE | END TAGS
The End Tags are inspired by the use of negative space of the AE logo. The logo will be animated using masks that reveal the logo from a background combined with film textures and graphic elements.
